Inspiration Blog

Learn. Create. Explore. Tips & How To's

Shooting in black and white or in color can dramatically change the look and feel of the photograph. Here are a few general rules of thumb from the Costco Photo Center to guide your decisions and give your photos the biggest impact.


The Power of Emotion

If emotion is what you're after, many photographers agree that black and white photography is the ideal why to capture it. Without the distraction of color, you can bring deep and powerful tones to the surface and draw attention to small details.


Make an Impact With Color

If you are trying to a take a strong photo that has impact and poignancy, everything within the photo must add to that impact. If you think the color is necessary for a strong statement, shoot in color. If it isn’t necessary to the strength of the image, shoot in black and white. As an example, sunsets are arguably stronger in color because it shows context and beauty.


Draw In the Eyes

Use color if there is a specific point in the image you want to draw focus to. Color draws the eye.



Playing with shadows and highlights in black and white can obscure aspects of a photo in interesting ways, leading a viewer to imagine what should or could be there.

Remember that these are just guidelines. Don't hesitate to try new things with color, contrast and black and white tints. Print your best black and white or color photos on a Canvas Print, Metal Print or Photo Plaque for a dazzling addition to your home or office décor.